Chairwoman of the Board of Directors
Azrieli Group, Tel Aviv
President & Founder
Moshe Tzur Architects and Town Planners, Tel Aviv
The Azrieli Sarona Tower is both the first "twisted” and the tallest building in Israel. The substantial mass of the tower was carefully designed in order to create a unique, elegant office building while maintaining a delicate balance between its presence in the skyline and its importance as a symbol for the Azrieli Group.
The highly choreographed design and the meticulous composition of the tower as expressed by its delicate, clear skin and its relation to the surrounding urban environment, are integrated in order to achieve the building's majestic appearance.
The tower’s geometrical form and design create a near-paradox: the feeling of a building in motion. The Azrieli Sarona Tower is a constantly dynamic building that challenges standard perceptions of space and structures. Its delicate, yet strong appearance resonates in the hearts and minds of the tenants who inhabit the Tower, and of the city dwellers who live beside its regal presence.